elevate your message

Traditional marketing tools aim to sell products and services and are often ill-equipped for cause marketing, which aims to inspire hope. My services are uniquely designed to support nonprofit organizations in raising awareness, recruiting volunteers, and cultivating relationships.

I am a resource, here to guide you through developing a marketing plan, training your outreach team, or coaching your board on how to share your message in a way that resonates.

Services & Resources

Workshops

Workshops are intensive, in-person sessions focused on your chosen topic. They last two hours and can be used for one-on-one development or brought to your next staff training or board retreat. Topics include:

  • Building a Strategic Outreach Foundation for your Organization

  • Using Community Mapping to Activate Local Support

  • Reaching your Target Audience

  • Marketing Basics: Branding, Messaging, Accessibility, & Cultivation

  • Understanding & Maximizing Metrics

  • Social Media Dos & Don’ts

  • Cultivating Community Through Email Outreach

  • Creating & Implementing a Campaign Marketing Plan

  • Finding Your Why: Learning How to Share Your Passion with Others in an Impactful Way

Available a la carte or as an ongoing workshop series.

Presenting

If you are planning a conference for a nonprofit audience or seek to add a nonprofit perspective to your next outreach, recruitment, or marketing themed panel, I would love to be a part of it.

I have presented at leadership trainings, statewide conferences, discussion panels, and at special events. Each one had a unique audience and specific goals. The above workshops can be shortened and tailored to fit your context and event needs.

Schedule a free consultation

Elevate your message

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Equip your team

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Raise awareness

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Reach more people

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Elevate your message · Equip your team · Raise awareness · Reach more people ·

About Rachelle

I currently serve as the Marketing Director for Georgia CASA, where I lead efforts to strengthen awareness of the CASA mission and connect communities with opportunities to support children and families. We support an affiliate network of 40+ local CASA programs. In my role at the state office, I develop and implement training sessions across the state, focused on marketing, community connections, volunteer recruitment, and outreach strategy.

My professional background includes nonprofit leadership, community development, marketing, fundraising, and storytelling. I earned a bachelor’s degree in economics from Georgia State University and a master’s degree through an academic partnership between the United States Peace Corps and Illinois State University while serving in Morocco, where she focused on youth and community development. My experience as a Peace Corps volunteer in Morocco cultivated a resourcefulness that I carry with me throughout all my work.

I am passionate about using storytelling and strategic communication to elevate voices and experiences that are too often overlooked. My work is grounded in the belief that meaningful messages can build understanding, inspire action, and help organizations and communities create lasting change.

Connect with Me

  • "Working with Rachelle has been a game-changer. Her personalized approach and genuine care for clients sets her apart."

    Tai, Atlanta

  • "Rachelle’s ability to understand my organization's goals and provide tailored guidance has been invaluable."

    Carey, Macon

  • "Rachelle's guidance and support have been invaluable to me. She's more than a coach; she's a mentor and a friend."

    Reese, Albany